# Ig Content Planner

Generate a weekly Instagram content plan from a theme, audience, and content pillars.

- Repository: https://github.com/sergebulaev/instagram-skills (696 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-28
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -g -a claude-code -y`
Codex: `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -g -a codex -y`
Cursor: `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/instagram-skills`

## Description

Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Instagram Content Planner

Produce a weekly Instagram plan built around a pillar discipline and the
format mix Instagram rewards: Reels for reach, carousels for saves, stories for
the relationship. The plan sets a weekly saves-and-shares goal, because sends per
reach and saves are the 2026 levers.

## When to use

- User asks "plan my week on Instagram" or "what should I post this week"
- User wants to escape ad-hoc posting and establish a rhythm
- Before a launch week (the plan aligns a product pillar)

## Input

- **Theme** (optional): e.g. "launching our design course"
- **Audience description:** e.g. "junior designers, career switchers"
- **Pillar mix** (optional): defaults to 40% Educational / 30% Story /
  20% Engagement / 10% Promotion
- **Posting cadence** (optional): defaults to 4-5 feed posts/week + daily stories
- **Voice samples** (optional): past captions for voice calibration

## Output

A markdown plan with:

### 7-day calendar

| Day | Format | Pillar | Formula | 1-line angle | Goal | Time |
|---|---|---|---|---|---|---|
| Mon | Reel | Educational | IG9 Pattern-Interrupt | "you post Reels at the worst time" | shares | 12:00 PM |
| Tue | Carousel | Educational | IG5 Listicle | "7 portfolio mistakes" | saves | 11:30 AM |
| Wed | Story set | Engagement | poll + question | "which layout wins?" | comments | 7:00 PM |
| Thu | Carousel | Story | IG6 Before/After | "my first $0 to first $4k" | follows | 11:00 AM |
| Fri | Single image | Engagement | IG3 Relatable | "opening Canva for one graphic" | comments | 1:00 PM |
| Sat | Reel | Educational | IG10 How-I Teardown | "how I edit a Reel in 20 min" | saves | 10:00 AM |
| Sun | Story set | Promotion | reshare + link | "course doors open" | follows | 6:00 PM |

(The skill fills real angles from the theme. Stories run daily underneath the
feed posts.)

### Weekly saves goal

The rest: https://github.com/sergebulaev/instagram-skills/blob/HEAD/.codex-marketplace/instagram-skills/skills/ig-content-planner/SKILL.md