# Ig Hashtag Strategist

Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5...

- Repository: https://github.com/sergebulaev/instagram-skills (696 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-28
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -g -a claude-code -y`
Codex: `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -g -a codex -y`
Cursor: `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/instagram-skills`

## Description

Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Sizes each tag as niche (under 50k posts), mid (50k to 500k), or broad (500k+), then assembles a 2-3 niche, 1-2 mid, 0-1 broad mix that a small or mid account can actually rank in, matched to the post content and rotated to avoid spam patterns. Use to choose hashtags for a caption, carousel, or Reel. Not for writing the caption itself (use ig-caption-writer).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Instagram Hashtag Strategist

Pick 3-5 hashtags that actually help, sized so the post can rank. The 30-tag wall
is dead: in 2026 hashtags work as topic labels, and a small account ranks in
niche tags, not in million-post broad ones. This skill builds the sized set.

## When to use

- User has a caption, carousel, or Reel and needs hashtags
- User is still posting 20-30 generic tags and wants the 2026 approach
- User wants tags sized to where their account can actually rank

## The model: size, not volume

A tag's **size** is its total post count. The strategy is a mix so the post
ranks in the small tags while touching the bigger ones.

| Tier | Post count | Role | Use |
|---|---|---|---|
| Niche | under 50k | where a small/mid account can actually rank for hours | 2-3 |
| Mid | 50k - 500k | enough audience, beatable competition | 1-2 |
| Broad | 500k+ | a brief category-label touch, ranks for minutes | 0-1 |

**Default: 3-5 total.** Full reasoning in `../../references/hashtag-strategy.md`.

## Steps

The rest: https://github.com/sergebulaev/instagram-skills/blob/HEAD/.codex-marketplace/instagram-skills/skills/ig-hashtag-strategist/SKILL.md