# Ig Repurposer

Repurpose existing content into a native Instagram post.

- Repository: https://github.com/sergebulaev/instagram-skills (696 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-10-28
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sergebulaev/instagram-skills --skill ig-repurposer -g -a claude-code -y`
Codex: `npx skills add sergebulaev/instagram-skills --skill ig-repurposer -g -a codex -y`
Cursor: `npx skills add sergebulaev/instagram-skills --skill ig-repurposer -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/instagram-skills --skill ig-repurposer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/instagram-skills`

## Description

Repurpose existing content into a native Instagram post. Take a LinkedIn, blog, YouTube script, or X tweet or thread and rebuild it for Instagram: a long piece becomes a carousel or a caption, re-hooked before the 125-char fold, off-platform artifacts stripped (X @-handles, link in bio), published via Publora on approval. Use to adapt content across platforms into Instagram. Not for writing from scratch (use ig-caption-writer or ig-carousel-planner), not for auditing a draft (ig-humanizer --mode audit).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Instagram Repurposer

Turn something you already made into a post that reads like it was born on
Instagram. Repurposing is not copy-paste. A post that killed on LinkedIn or a
thread that flew on X will die on Instagram if you paste it: wrong hook, wrong
container, wrong rhythm, no media, and artifacts ("link in bio", @-handles,
hashtag walls) that scream off-platform.

This skill transforms, it does not generate. It reads your source, keeps the
idea, and rebuilds the delivery for Instagram.

## When to use

- "Turn this LinkedIn post into an Instagram carousel / caption"
- "Repurpose my blog post / newsletter / YouTube script for Instagram"
- "This thread worked on X, adapt it for Instagram"
- "I have a rough idea in another format, make it native here"

Not for a blank-page draft (use `ig-caption-writer` for a single caption,
`ig-carousel-planner` for a slide-by-slide carousel) and not for reviewing an
already-Instagram draft (use `ig-humanizer --mode audit`).

## How it works

**Voice profile first (all drafts).** If `../../references/voice-profile.md` has `filled: yes`, load it and match the user's voice fingerprint, hard rules, and CTA/link style throughout. If it is not filled, mention once that `ig-humanizer --mode profile` can learn their voice from a few posts, then proceed with the generic voice rules.

**Never invent the specifics.** The rules below ask for a concrete number, a date and a named entity, because that is what separates a real post from a generated one. Take them from what the user actually said in this conversation. **Do not invent a figure, a date, a client name or a result, and do not soften a vague claim into a plausible-looking number.** If the user has nothing concrete for a beat, ask them once, and if they still have nothing, drop the claim rather than decorate it. A published invented number is a retraction; a missing one is only a weaker post.

The rest: https://github.com/sergebulaev/instagram-skills/blob/HEAD/.codex-marketplace/instagram-skills/skills/ig-repurposer/SKILL.md