# Instagram Marketing

Plan, draft, audit, and publish content for Instagram.

- Repository: https://github.com/sergebulaev/instagram-skills (696 stars)
- Category: Documents
- License: MIT
- Last updated: 2026-10-28
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add sergebulaev/instagram-skills --skill instagram-marketing -g -a claude-code -y`
Codex: `npx skills add sergebulaev/instagram-skills --skill instagram-marketing -g -a codex -y`
Cursor: `npx skills add sergebulaev/instagram-skills --skill instagram-marketing -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/instagram-skills --skill instagram-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/instagram-skills`

## Description

Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user supplies the image or video; posts publish via the Publora API draft, upload, schedule flow.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Instagram Marketing Skills

A bundle of 9 focused skills for Instagram content ops in 2026. Each skill is
single-purpose, follows the draft then approval then publish pattern, and uses
the [Publora API](https://publora.com/?utm_source=github&utm_medium=skill&utm_campaign=instagram-skills) for the media-required publish flow.

## When to use this bundle

- **Writing a caption** (hook in the first 125 chars, body, CTA) -> use `ig-caption-writer`
- **Planning a carousel** slide by slide (hook slide to payoff slide) -> use `ig-carousel-planner`
- **Reverse-engineering the hook** from a viral Reel or carousel -> use `ig-hook-extractor`
- **Sizing hashtags** (the 3-5 niche/mid/broad reality, not 30) -> use `ig-hashtag-strategist`
- **Removing AI tells from a caption, or auditing it before posting** -> use `ig-humanizer` (rewrite plus `--mode audit`, which folds in the post-audit sub-tool)
- **Planning a week** of Reels, carousels, and stories -> use `ig-content-planner`
- **Adapting cross-platform content** (a LinkedIn post, blog, YouTube script, or X thread) into a native Instagram carousel or caption -> use `ig-repurposer`
- **Auditing and rewriting the profile** (photo, NAME field, bio, link, highlights, first-9 grid, pinned posts) -> use `ig-profile-optimizer`
- **Reading your niche and profile stats from real data** (scan a hashtag for what is working, pull follower/post stats for you or a competitor) -> use `ig-audience-insights`

## Core pattern

Every action-taking skill follows three steps:

The rest: https://github.com/sergebulaev/instagram-skills/blob/HEAD/.codex-marketplace/instagram-skills/SKILL.md