# Linkedin Content Planner

Generate a 7-day LinkedIn content plan from a theme, audience, and pillars.

- Repository: https://github.com/sergebulaev/linkedin-skills (5474 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sergebulaev/linkedin-skills --skill linkedin-content-planner -g -a claude-code -y`
Codex: `npx skills add sergebulaev/linkedin-skills --skill linkedin-content-planner -g -a codex -y`
Cursor: `npx skills add sergebulaev/linkedin-skills --skill linkedin-content-planner -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/linkedin-skills --skill linkedin-content-planner -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/linkedin-skills`

## Description

Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post (use linkedin-post-writer).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.

## When to use

- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)

## Input

- **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
- **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"
- **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- **Voice samples** (optional): only if `../../references/voice-profile.md` is not filled yet

## Output

A markdown plan with:

### 7-day calendar

| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
|---|---|---|---|---|---|---|---|
| Mon |, | (commenting day) |, |, |, |, |, |
| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
| Sat/Sun |, | (off) |, |, |, |, |, |

The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.

### Daily comment targets

The rest: https://github.com/sergebulaev/linkedin-skills/blob/HEAD/.codex-marketplace/linkedin-skills/skills/linkedin-content-planner/SKILL.md