# Linkedin Employee Advocacy

Stand up and run a LinkedIn employee advocacy program for a marketing or sales team.

- Repository: https://github.com/sergebulaev/linkedin-skills (5474 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -g -a claude-code -y`
Codex: `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -g -a codex -y`
Cursor: `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -g -a cursor -y`
Gemini CLI: `npx skills add sergebulaev/linkedin-skills --skill linkedin-employee-advocacy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sergebulaev/linkedin-skills`

## Description

Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Covers 14-day launch playbook, brand-guideline governance, per-post time budget, cadence benchmarks, and team ROI (reach, engagement, pipeline). Triggers on \"employee advocacy\", \"get the team posting\", \"scale LinkedIn across team\", \"advocacy ROI\". Not for planning one person's own calendar (use linkedin-content-planner).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# LinkedIn Employee Advocacy

Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get **8x more engagement** than brand-page posts, this skill operationalizes that advantage.

## When to use

- Marketing leader wants to get their team posting on LinkedIn
- User is planning an advocacy program launch
- Team is posting but output is inconsistent / off-brand / low-engagement
- Need ROI measurement framework for an existing program
- Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"

## Input

- Team size (5-50 typical)
- Marketing goal (reach / pipeline / recruiting / thought leadership)
- Current state (everyone silent / some active / inconsistent)
- Brand guideline constraints

## Output

- **14-day launch plan** (if cold-starting)
- **Operating model** (voice capture, ideation, approval, posting, measurement)
- **Cadence targets** per team member (realistic, not punishing)
- **KPI dashboard spec** (team reach, engagement, pipeline attribution)
- **Governance playbook** (brand safety without blocking velocity)

## Four operating principles

1. **Scale authentically.** Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic voice 3x.
2. **Maintain control.** Brand guidelines integrated into the workflow. Review step is **optional, not blocking**, high-trust roles bypass review entirely.
3. **Remove friction.** Per-post time budget: **5 minutes**. Anything more and the program dies in week 3.
4. **Prove ROI.** Track team reach, engagement, pipeline impact. Without attribution, the program gets cut at the first budget review.

## Benchmarks

The rest: https://github.com/sergebulaev/linkedin-skills/blob/HEAD/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy/SKILL.md