# Ad Creative

Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and...

- Repository: https://github.com/sickn33/agentic-awesome-skills (48984 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add sickn33/agentic-awesome-skills --skill ad-creative -g -a claude-code -y`
Codex: `npx skills add sickn33/agentic-awesome-skills --skill ad-creative -g -a codex -y`
Cursor: `npx skills add sickn33/agentic-awesome-skills --skill ad-creative -g -a cursor -y`
Gemini CLI: `npx skills add sickn33/agentic-awesome-skills --skill ad-creative -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add sickn33/agentic-awesome-skills`

## Description

Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale, headlines, descriptions, and primary text that drive clicks and conversions, and iterate based on real performance data.

## When to Use
- Use when generating or iterating paid ad copy at scale.
- Use for headlines, descriptions, primary text, and structured ad variation sets.
- Use when performance data should inform the next round of creative.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?

### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
- What's the core value proposition?
- What makes this different from competitors?

### 3. Audience & Intent
- Who is the target audience?
- What stage of awareness? (Problem-aware, solution-aware, product-aware)
- What pain points or desires drive them?

### 4. Performance Data (if iterating)
- What creative is currently running?
- Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
- Which are underperforming?
- What angles or themes have been tested?

### 5. Constraints
- Brand voice guidelines or words to avoid?
- Compliance requirements? (Industry regulations, platform policies)
- Any mandatory elements? (Brand name, trademark symbols, disclaimers)

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## How This Skill Works

This skill supports two modes:

The rest: https://github.com/sickn33/agentic-awesome-skills/blob/HEAD/plugins/agentic-awesome-skills-claude/skills/ad-creative/SKILL.md