Rea Growth
Use when the user wants to know how a company gets its users, reverse engineer a...
Install
npx skills add superdesigndev/treg --skill rea-growth -g -a claude-code -y- Repository
- superdesigndev/treg7k
- Category
- Marketing
- Updated
- 3d ago
- License
- See repository
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user wants to know how a company gets its users, reverse engineer a competitor's growth or distribution, copy what a winning company does on each channel, or study a brand's content strategy (titles, thumbnails, covers, captions, graphics) on YouTube, TikTok, Instagram, X, LinkedIn or Reddit. Also for "how did X grow", "teardown of X's marketing", "what content works for X".
REA growth
A company in, a playbook out: when it grew, which moves did it, how its content is made on each channel and what wins there, and ten plays the user can copy, each with a ready prompt.
Runs on treg. If it isn't set up (treg --version fails), read https://treg.to/llms.txt and follow it to
install and sign in, then come back here.
Modes
| Mode | When | Steps | Delivers |
|---|---|---|---|
| full (default) | "how does TARGET grow", "teardown", "what to copy" | 0-12 | playbook.md + playbook.html + CSVs |
| content | titles, thumbnails, covers, captions, graphics, "what content works", and nothing about growth | 0, 1 (handles only), 7, 13 | content.md + content.html + CSVs |
How the steps connect
- Step 1 gives the path families step 4 maps keywords to, the social handles step 7 reads, and the non-user touchpoints step 11 traces.
- Step 2 gives the dates (launches, funding, pixels first seen) step 3 lines up with traffic.
- Step 3 marks the inflection. Steps 4-7 and 12 compare before vs after it.
- Steps 4-8 each cover one channel group: search and AI answers, ads, who talks about TARGET, TARGET's own content, the product loop. Step 12 reads them all by channel.
- Step 9 says what TARGET scales next; step 10 lines every move up against how fast TARGET grew; step 11 orders everything along the customer's path; step 12 turns it into plays. Step 13 is content mode's shorter ending.
