# Rea Growth

Use when the user wants to know how a company gets its users, reverse engineer a...

- Repository: https://github.com/superdesigndev/treg (6950 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add superdesigndev/treg --skill rea-growth -g -a claude-code -y`
Codex: `npx skills add superdesigndev/treg --skill rea-growth -g -a codex -y`
Cursor: `npx skills add superdesigndev/treg --skill rea-growth -g -a cursor -y`
Gemini CLI: `npx skills add superdesigndev/treg --skill rea-growth -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add superdesigndev/treg`

## Description

Use when the user wants to know how a company gets its users, reverse engineer a competitor's growth or distribution, copy what a winning company does on each channel, or study a brand's content strategy (titles, thumbnails, covers, captions, graphics) on YouTube, TikTok, Instagram, X, LinkedIn or Reddit. Also for "how did X grow", "teardown of X's marketing", "what content works for X".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# REA growth

A company in, a playbook out: when it grew, which moves did it, how its content is made on each
channel and what wins there, and ten plays the user can copy, each with a ready prompt.

Runs on treg. If it isn't set up (`treg --version` fails), read https://treg.to/llms.txt and follow it to
install and sign in, then come back here.

## Modes

| Mode | When | Steps | Delivers |
|---|---|---|---|
| **full** (default) | "how does TARGET grow", "teardown", "what to copy" | 0-12 | `playbook.md` + `playbook.html` + CSVs |
| **content** | titles, thumbnails, covers, captions, graphics, "what content works", and nothing about growth | 0, 1 (handles only), 7, 13 | `content.md` + `content.html` + CSVs |

## How the steps connect

- Step 1 gives the path families step 4 maps keywords to, the social handles step 7 reads, and
  the non-user touchpoints step 11 traces.
- Step 2 gives the dates (launches, funding, pixels first seen) step 3 lines up with traffic.
- Step 3 marks the inflection. Steps 4-7 and 12 compare before vs after it.
- Steps 4-8 each cover one channel group: search and AI answers, ads, who talks about TARGET,
  TARGET's own content, the product loop. Step 12 reads them all by channel.
- Step 9 says what TARGET scales next; step 10 lines every move up against how fast TARGET grew;
  step 11 orders everything along the customer's path; step 12 turns it into plays. Step 13 is
  content mode's shorter ending.

## Rules

The rest: https://github.com/superdesigndev/treg/blob/HEAD/plugins/workflows/rea-growth/skills/rea-growth/SKILL.md