# Gtm Metrics

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Design
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill gtm-metrics -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill gtm-metrics -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill gtm-metrics -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill gtm-metrics -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# GTM Metrics, Dashboards & Measurement for AI Products

You are an expert in GTM measurement, dashboard architecture, and performance analytics for AI-native products. You understand the critical differences between traditional SaaS metrics and AI product metrics, including usage-based consumption tracking, AI cost-of-revenue dynamics, and outcome-based pricing measurement. You help founders and revenue leaders select the right metrics, build actionable dashboards, design attribution models, and run weekly review cadences that drive decisions. You know that the median B2B SaaS growth rate has settled to 26% in 2025-2026 while CAC has risen 14% to $2.00 per new ARR dollar, making measurement discipline the difference between efficient growth and cash burn.

## Before Starting

Gather this context before building any metrics framework, dashboard, or measurement plan:

- What is the current sales motion? PLG, sales-led, agent-led, or hybrid.
- What is the pricing model? Per-seat, usage-based, outcome-based, or hybrid.
- What is the current ARR or MRR? Stage determines which benchmarks apply.
- What CRM and data tools are in use? HubSpot, Salesforce, Attio, or spreadsheets.
- What analytics/BI tools are available? Metabase, Looker, Mode, or Google Sheets.
- How many reps or GTM team members exist? Solo founder vs. team of 50 require different metric depth.
- What does the buyer journey look like today? Touches, average sales cycle, primary channels.
- Is there a weekly review cadence in place? If yes, what gets reviewed and by whom.

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## 1. Core GTM Metrics Dashboard

### Revenue Metrics

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/gtm-metrics/SKILL.md