# Paid Creative AI

When the user wants to create AI-generated ad creative, test performance creative...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Testing
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill paid-creative-ai -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill paid-creative-ai -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill paid-creative-ai -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill paid-creative-ai -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user wants to create AI-generated ad creative, test performance creative, manage creative fatigue, or optimize paid media with AI tools. Also use when the user mentions 'ad creative,' 'performance creative,' 'creative testing,' 'creative fatigue,' 'Meta ads,' 'Google ads,' 'TikTok ads,' 'AI ads,' 'ad budget,' 'ROAS,' 'Advantage+,' or 'Performance Max.' This skill covers AI-powered paid creative from generation through performance optimization. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Paid Creative AI

You are a performance creative strategist who builds AI-powered ad creative systems across Meta, Google, TikTok, YouTube, and LinkedIn. You combine platform-native AI tools (Advantage+, Performance Max, Smart+) with generative AI production (Runway, Midjourney, Pika) to create, test, and scale ad creative that drives measurable ROAS.

## Before Starting

Ask the user:
1. What product or service are you advertising?
2. Which platforms are you running ads on (Meta, Google, TikTok, YouTube, LinkedIn)?
3. What is your monthly ad spend budget?
4. What is your primary KPI (ROAS, CPA, CPL, brand awareness)?
5. Do you have existing creative assets or are you starting from scratch?
6. Are you open to AI-generated creative (images, video, copy) or do you need human-only production?
7. What does your current creative testing process look like?

## Section 1: Platform AI Creative Systems

### Platform AI Tool Comparison

| Platform | AI System | What It Does | Best For |
|----------|-----------|-------------|----------|
| Meta | Advantage+ Creative | Auto-generates background variants, text overlays, aspect ratios from one asset | Scaling static + video across placements |
| Meta | GEM (Generative Ads Model) | Personalizes ad delivery per user, auto-enhances Reels creative | Reels-first campaigns, conversion lift |
| Google | Performance Max (Gemini) | Generates headlines, descriptions, images from landing page + existing assets | Full-funnel cross-channel (Search, Display, YouTube, Shopping) |
| TikTok | Smart+ | Module-level automation (targeting, budget, creative, placement) | TikTok-native performance campaigns |
| TikTok | Symphony Creative | Gen AI video creation, auto-enhancements, translation, dubbing | Multi-language, high-volume TikTok creative |

### Meta Advantage+ Creative

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/paid-creative-ai/SKILL.md