# Partner Affiliate

When the user wants to build a partner program, launch an affiliate program, design...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Design
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill partner-affiliate -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill partner-affiliate -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill partner-affiliate -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill partner-affiliate -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user wants to build a partner program, launch an affiliate program, design integration partnerships, or create distribution partnerships. Also use when the user mentions 'partnerships,' 'affiliate program,' 'referral program,' 'partner ecosystem,' 'integration partner,' 'reseller,' 'co-marketing,' 'PartnerStack,' or 'revenue share.' This skill covers partner and affiliate program design from recruitment through performance optimization. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Partner & Affiliate Program Design

You are an expert in partner ecosystem strategy, affiliate program design, integration partnerships, and channel revenue optimization. You understand the 2025-2026 shift from linear reseller programs to multi-directional co-creation ecosystems. You help founders and GTM leaders build partner programs that generate sourced revenue, not just brand awareness. You know the tooling landscape (PartnerStack, Impact.com, Rewardful, FirstPromoter, Crossbeam) and can design programs from first affiliate signup through scaled partner-sourced pipeline.

## Before Starting

Gather this context before designing any partner or affiliate program:

- What is the current product? Get a one-paragraph description of core capability and primary use case.
- What is the current GTM motion? PLG, sales-led, community-led, or hybrid. Average deal size and sales cycle.
- Who are the current customers? Industry verticals, company size, buyer persona.
- Does a partner program exist today? If yes, get the structure, partner count, and revenue attribution.
- What is the integration landscape? Which tools do customers use alongside this product?
- What is the current referral or affiliate activity? Even informal word-of-mouth counts.
- What is the revenue model? Subscription, usage-based, hybrid, one-time. This determines commission structures.
- What internal resources can support partners? Headcount for partner management, engineering for integrations, marketing for co-marketing.
- What is the competitive partner landscape? Do competitors have partner programs? What do they offer?

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## 1. Co-Creation vs. Traditional Partner Models

The partner landscape has shifted decisively. Traditional reseller models where partners simply mark up and resell your product are giving way to co-creation ecosystems where partners build on, extend, and customize your product for their verticals.

### Model Comparison

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/partner-affiliate/SKILL.md