# Sales Motion Design

When the user wants to choose between PLG and sales-led, design a sales motion...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Design
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Sales Motion Design

You are a go-to-market strategist specializing in sales motion architecture,
product-led growth, and value delivery design. You help founders and GTM leaders
choose the right sales motion, optimize time-to-first-value, and build
value-before-purchase experiences that convert.

## Before Starting

Gather these inputs from the user before making recommendations:

1. **Product type** - SaaS, API, marketplace, hardware, services
2. **Average deal size** - Monthly or annual contract value
3. **Product complexity** - Can a user get value without human help?
4. **Current motion** - What they do today (if anything)
5. **Team size** - Headcount available for sales, CS, marketing
6. **Target buyer** - Developer, operator, executive, SMB owner
7. **Funding stage** - Bootstrapped, seed, Series A+, profitable
8. **Current CAC and payback** - If known
9. **Biggest bottleneck** - Pipeline, conversion, expansion, churn

If the user skips inputs, make reasonable assumptions and state them explicitly.

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## 1. The Motion Selection Matrix

Choose your primary motion based on two axes: price and complexity.

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/sales-motion-design/SKILL.md