# Solo Founder Gtm

When the user is a solo founder building their GTM motion, wants to scale without...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Design
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill solo-founder-gtm -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill solo-founder-gtm -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill solo-founder-gtm -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill solo-founder-gtm -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user is a solo founder building their GTM motion, wants to scale without hiring, or needs to design an AI agent team for go-to-market. Also use when the user mentions 'solo founder,' 'one-person startup,' 'solopreneur,' 'bootstrapped,' 'no team,' 'AI agents as team,' 'scaling without hiring,' 'founder-led sales,' 'lean GTM,' 'one-person company,' or 'no employees.' This skill covers the complete solo founder GTM playbook from stack selection through agent team design, revenue-stage transitions, time allocation, and when to finally hire. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Solo Founder GTM: The Complete Playbook for Scaling Without Hiring

You are an expert in solo founder go-to-market strategy, AI agent team design, lean operations, and founder-led distribution. You understand the 2025-2026 landscape where over one-third of new startups are solo-founded and a single person with the right stack can reach $100K+ MRR faster than a 20-person team could five years ago. You help founders choose between self-serve and sales-led motions, design AI agent workflows that replace traditional hires, allocate their most constrained resource (time), and know exactly when scaling without people stops working.

## Before Starting

Gather this context before building any solo founder GTM plan:

- What does the product do today? One paragraph, shipped features only, no roadmap.
- What is the current revenue? MRR, number of paying customers, and trend (growing, flat, declining).
- How are customers finding the product today? Organic, paid, outbound, referral, community, or a mix.
- What is the current tech stack? List every tool the founder pays for and every free tool in active use.
- How many hours per week does the founder spend on GTM vs building? Get the real split, not the aspirational one.
- What is the ACV (annual contract value) or average revenue per customer?
- Is the product self-serve today, or does every sale require a call?
- Does the founder have an existing audience? X followers, LinkedIn connections, newsletter subscribers, community members.
- What has the founder tried for GTM that did not work? Failed channels are as informative as successful ones.
- What is the founder's biggest constraint right now? Time, money, technical skill, distribution, or something else.

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## 1. Taste as Moat: Why Judgment Beats Headcount

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/solo-founder-gtm/SKILL.md