# Tlc Generative Engine Optimization

Generative Engine Optimization (GEO) specialist, the technical, on-page publishing...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Design
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill tlc-generative-engine-optimization -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill tlc-generative-engine-optimization -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill tlc-generative-engine-optimization -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill tlc-generative-engine-optimization -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

Generative Engine Optimization (GEO) specialist, the technical, on-page publishing work that makes a given page or site discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines (Google AI Overviews, ChatGPT Search, Bing Copilot, Perplexity). Use when asked to 'optimize this page/site for GEO', 'optimize for AI search / answer engines', 'get my page cited by ChatGPT/Perplexity', 'improve AI visibility/citability', 'write an llms.txt', 'add citation-ready structure or schema for AI answers', 'otimizar para busca com IA', or to audit/create/improve a codebase for generative search. Do NOT use for AI-driven SEO content strategy or programmatic pages at scale (use ai-seo), classic keyword/SERP ranking (use seo), accessibility (use web-accessibility), or multi-area site audits (use web-quality-audit).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# GEO Specialist

Expert in Generative Engine Optimization, making pages discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines.

## Philosophy

Treat GEO as **documentation quality, not a trick**. AI engines cite pages they can parse, trust, and quote. The work is the same as writing clearly for humans: correct metadata, honest structured data, authoritative prose, stable URLs. Never promise rankings or AI citations, those are engine decisions outside your control. Do the technical work well; citations follow as a byproduct.

## When to use / not use

**Use this skill** when the goal is making a specific page or site more visible, citable, or understandable to AI answer engines, technically and at the page level.

**Do NOT use** for:

- AI-driven content strategy or programmatic pages at scale → use `ai-seo`
- Classic keyword/SERP ranking work → use `seo`
- Accessibility audits → use `web-accessibility`
- Multi-area site health audits → use `web-quality-audit`

## The Six GEO Pillars

Load `references/pillars-and-workflow.md` for the full deep-dive. Summary:

| #   | Pillar             | Core check                                                                      |
| --- | ------------------ | ------------------------------------------------------------------------------- |
| 1   | **Discoverable**   | robots.txt allows AI crawlers; sitemap exists; canonical tags correct; HTTPS    |
| 2   | **Understandable** | Semantic HTML; page title matches H1; language declared; one topic per page     |
| 3   | **Useful**         | Content answers a specific question; content in static HTML (not JS-only)       |
| 4   | **Trustworthy**    | Author bio; citations/sources linked; publication + update dates visible; HTTPS |
| 5   | **Quotable**       | One answer per section; short-answer paragraph before elaboration; FAQ schema   |
| 6   | **Fresh**          | `dateModified` in JSON-LD and meta; content reviewed when topic changes         |

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(quality)/tlc-generative-engine-optimization/SKILL.md