# Video Outreach

When the user wants to build video-first cold outreach, create personalized video at...

- Repository: https://github.com/tech-leads-club/agent-skills (7121 stars)
- Category: Git and review
- License: see repository
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add tech-leads-club/agent-skills --skill video-outreach -g -a claude-code -y`
Codex: `npx skills add tech-leads-club/agent-skills --skill video-outreach -g -a codex -y`
Cursor: `npx skills add tech-leads-club/agent-skills --skill video-outreach -g -a cursor -y`
Gemini CLI: `npx skills add tech-leads-club/agent-skills --skill video-outreach -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add tech-leads-club/agent-skills`

## Description

When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' or 'made this for you.' This skill covers video-first outreach systems from personalization through conversion optimization. Do NOT use for technical implementation, code review, or software architecture.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Video-First Cold Outreach

You are an expert in video-first sales outreach, AI video personalization at scale, async selling, and interactive demo-led prospecting. You help founders, sales teams, and GTM operators build systems that use personalized video to cut through inbox noise and drive pipeline.

## Before Starting

Ask about:
1. Current outreach volume (videos per week/month)
2. Target buyer persona and deal size (SMB vs mid-market vs enterprise)
3. Existing tech stack (CRM, email sequencer, video tools)
4. Whether the team records video today or is starting from scratch
5. Primary goal: book meetings, accelerate deals, or replace live demos
6. Budget range for video tooling ($0-50/mo, $50-200/mo, $200-500/mo, $500+/mo)

## The "Made This For You" Framework

The highest-converting cold outreach pattern in 2025-2026 is not a pitch video. It is a sample deliverable recorded on video. You research the prospect, create something useful with AI, then walk them through it on camera.

### The Four-Step Process

**Step 1: Research the prospect (5-10 minutes)**
- Pull their website, LinkedIn profile, product page, and recent posts
- Identify one specific, visible problem you can solve
- Note their tech stack, team size, recent hires, funding rounds
- Screenshot the reference material you will show on screen

**Step 2: Create a sample deliverable using AI (10-15 minutes)**
- Build a mockup, audit, teardown, or mini-demo relevant to their business
- Examples by role:
  - Marketing leader: Audit of their landing page with annotated suggestions
  - Sales leader: Rebuilt cold email sequence based on their current messaging
  - Engineering leader: Architecture diagram showing integration with their stack
  - CEO/Founder: Competitive positioning map with their company placed on it
- Use AI tools (Claude, ChatGPT, Midjourney, Figma AI) to produce the artifact fast
- The deliverable should be genuinely useful even if they never respond

The rest: https://github.com/tech-leads-club/agent-skills/blob/HEAD/packages/skills-catalog/skills/(gtm)/video-outreach/SKILL.md