# Competitor Alternatives

When the user wants to create competitor comparison or alternative pages for SEO and...

- Repository: https://github.com/TheCraigHewitt/seomachine (7567 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add TheCraigHewitt/seomachine --skill competitor-alternatives -g -a claude-code -y`
Codex: `npx skills add TheCraigHewitt/seomachine --skill competitor-alternatives -g -a codex -y`
Cursor: `npx skills add TheCraigHewitt/seomachine --skill competitor-alternatives -g -a cursor -y`
Gemini CLI: `npx skills add TheCraigHewitt/seomachine --skill competitor-alternatives -g -a gemini-cli -y`

## Description

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

1. **Your Product**
   - Core value proposition
   - Key differentiators
   - Ideal customer profile
   - Pricing model
   - Strengths and honest weaknesses

2. **Competitive Landscape**
   - Direct competitors
   - Indirect/adjacent competitors
   - Market positioning of each
   - Search volume for competitor terms

3. **Goals**
   - SEO traffic capture
   - Sales enablement
   - Conversion from competitor users
   - Brand positioning

---

## Core Principles

### 1. Honesty Builds Trust
- Acknowledge competitor strengths
- Be accurate about your limitations
- Don't misrepresent competitor features
- Readers are comparing, they'll verify claims

### 2. Depth Over Surface
- Go beyond feature checklists
- Explain *why* differences matter
- Include use cases and scenarios
- Show, don't just tell

### 3. Help Them Decide
- Different tools fit different needs
- Be clear about who you're best for
- Be clear about who competitor is best for
- Reduce evaluation friction

### 4. Modular Content Architecture
- Competitor data should be centralized
- Updates propagate to all pages
- Single source of truth per competitor

---

## Page Formats

### Format 1: [Competitor] Alternative (Singular)

**Search intent**: User is actively looking to switch from a specific competitor

**URL pattern**: `/alternatives/[competitor]` or `/[competitor]-alternative`

The rest: https://github.com/TheCraigHewitt/seomachine/blob/HEAD/.claude/skills/competitor-alternatives/SKILL.md