# Content Strategy

When the user wants to plan a content strategy, decide what content to create, or...

- Repository: https://github.com/TheCraigHewitt/seomachine (7567 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add TheCraigHewitt/seomachine --skill content-strategy -g -a claude-code -y`
Codex: `npx skills add TheCraigHewitt/seomachine --skill content-strategy -g -a codex -y`
Cursor: `npx skills add TheCraigHewitt/seomachine --skill content-strategy -g -a cursor -y`
Gemini CLI: `npx skills add TheCraigHewitt/seomachine --skill content-strategy -g -a gemini-cli -y`

## Description

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
- What content formats can you produce? (written, video, audio)

### 4. Competitive Landscape
- Who are your main competitors?
- What content gaps exist in your market?

---

## Searchable vs Shareable

Every piece of content must be searchable, shareable, or both. Prioritize in that order, search traffic is the foundation.

**Searchable content** captures existing demand. Optimized for people actively looking for answers.

**Shareable content** creates demand. Spreads ideas and gets people talking.

### When Writing Searchable Content

The rest: https://github.com/TheCraigHewitt/seomachine/blob/HEAD/.claude/skills/content-strategy/SKILL.md