# Social Content

When the user wants help creating, scheduling, or optimizing social media content for...

- Repository: https://github.com/TheCraigHewitt/seomachine (7567 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add TheCraigHewitt/seomachine --skill social-content -g -a claude-code -y`
Codex: `npx skills add TheCraigHewitt/seomachine --skill social-content -g -a codex -y`
Cursor: `npx skills add TheCraigHewitt/seomachine --skill social-content -g -a cursor -y`
Gemini CLI: `npx skills add TheCraigHewitt/seomachine --skill social-content -g -a gemini-cli -y`

## Description

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

## Before Creating Content

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?

### 2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?

### 3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?

### 4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose?
- Can you create video content?

---

## Platform Quick Reference

| Platform | Best For | Frequency | Key Format |
|----------|----------|-----------|------------|
| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |

**For detailed platform strategies**: See [references/platforms.md](references/platforms.md)

---

## Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

### Example for a SaaS Founder

The rest: https://github.com/TheCraigHewitt/seomachine/blob/HEAD/.claude/skills/social-content/SKILL.md