# Content Strategy

Content marketing strategy - content audit, editorial calendar, SEO optimization...

- Repository: https://github.com/vibeeval/vibecosystem (541 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-08-08
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add vibeeval/vibecosystem --skill content-strategy -g -a claude-code -y`
Codex: `npx skills add vibeeval/vibecosystem --skill content-strategy -g -a codex -y`
Cursor: `npx skills add vibeeval/vibecosystem --skill content-strategy -g -a cursor -y`
Gemini CLI: `npx skills add vibeeval/vibecosystem --skill content-strategy -g -a gemini-cli -y`

## Description

Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content Strategy

## Content Audit Framework

### Audit Spreadsheet Template

| URL | Title | Type | Funnel Stage | Traffic (30d) | Engagement | Conversion | Last Updated | Quality | Action |
|-----|-------|------|-------------|---------------|------------|------------|-------------|---------|--------|
| /blog/x | [title] | Blog | TOFU | [visits] | [time/bounce] | [leads] | [date] | [1-5] | Keep/Update/Remove |

### Audit Process

1. **Inventory:** Export all content URLs and metadata
2. **Metrics:** Pull analytics for each piece (traffic, engagement, conversion)
3. **Quality Score:** Rate 1-5 on accuracy, relevance, depth, UX
4. **Action Decision:**

| Quality | Traffic | Action |
|---------|---------|--------|
| High | High | Keep, optimize keywords |
| High | Low | Promote, update distribution |
| Low | High | Update content quality |
| Low | Low | Remove or consolidate |

5. **Gap Analysis:** What topics are missing vs. competitor coverage?

### Content Inventory Categorization

| Category | Description | Examples |
|----------|-------------|---------|
| Evergreen | Always relevant | How-to guides, reference docs |
| Timely | Time-sensitive | News, trends, event coverage |
| Pillar | Comprehensive topic hub | Ultimate guide, definitive resource |
| Cluster | Supporting pillar content | Specific sub-topic articles |
| Conversion | Action-oriented | Case studies, comparisons, pricing |
| Community | User-generated / social proof | Testimonials, guest posts |

## Editorial Calendar Planning

### Monthly Calendar Template

```markdown
## [Month] Editorial Calendar

### Theme: [monthly theme tied to business goal]

| Week | Type | Title | Author | Funnel | Channel | Status |
|------|------|-------|--------|--------|---------|--------|
| W1 | Blog | [title] | [author] | TOFU | Blog, Twitter | Draft |
| W1 | Social | [campaign] | [author] | TOFU | Twitter, LinkedIn | Scheduled |
| W2 | Tutorial | [title] | [author] |

The rest: https://github.com/vibeeval/vibecosystem/blob/HEAD/skills/content-strategy/SKILL.md