# After Sales

Use when managing post-purchase experience, building customer loyalty, or increasing...

- Repository: https://github.com/vivy-yi/xiaohongshu-skills (520 stars)
- Category: Engineering
- License: see repository
- Last updated: 2026-01-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add vivy-yi/xiaohongshu-skills --skill after-sales -g -a claude-code -y`
Codex: `npx skills add vivy-yi/xiaohongshu-skills --skill after-sales -g -a codex -y`
Cursor: `npx skills add vivy-yi/xiaohongshu-skills --skill after-sales -g -a cursor -y`
Gemini CLI: `npx skills add vivy-yi/xiaohongshu-skills --skill after-sales -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add vivy-yi/xiaohongshu-skills`

## Description

Use when managing post-purchase experience, building customer loyalty, or increasing repeat purchases

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# After-Sales (售后服务)

## Overview

After-sales is everything that happens after a customer makes a purchase, onboarding, support, follow-up, and relationship management. Most creators focus 90% of energy on acquisition (getting new customers) and 10% on retention (keeping existing customers). This is backwards: acquiring a new customer costs 5-7x more than retaining an existing one, and existing customers spend 67% more on average than new customers. The core principle: the sale is just the beginning, not the end. Exceptional after-sales transforms one-time buyers into loyal customers who purchase repeatedly, refer others, and become advocates for your brand. On Xiaohongshu, where trust and word-of-mouth drive growth, after-sales is your competitive advantage. A customer who has a great experience tells 3-5 people. A customer who has a bad experience tells 10-20 people (and leaves negative reviews). After-sales isn't just "customer service", it's revenue protection, brand building, and competitive moat all in one.

**Key insight**: Businesses with exceptional after-sales see 2-3x higher customer lifetime value (CLV) and 5-10x more referrals than average businesses. Why? Because after-sales creates differentiation in crowded markets. Products can be copied, prices can be matched, but exceptional customer experience cannot. On Xiaohongshu, where followers watch how you treat customers, after-sales is public marketing. How you handle questions, issues, and support signals to potential customers whether they can trust you. Exceptional after-sales = social proof = easier sales = higher conversion = more revenue. Most creators treat customers as transactions: sell, move on. Smart creators treat customers as relationships: sale, nurture, grow. The goal isn't just satisfaction, it's delight. Satisfied customers buy again. Delighted customers become advocates who fuel your growth for free.

## When to Use

The rest: https://github.com/vivy-yi/xiaohongshu-skills/blob/HEAD/skills/04-电商转化/after-sales/SKILL.md