# Influencer Matrix

Use when building and managing a strategic network of influencers across different...

- Repository: https://github.com/vivy-yi/xiaohongshu-skills (520 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-01-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add vivy-yi/xiaohongshu-skills --skill influencer-matrix -g -a claude-code -y`
Codex: `npx skills add vivy-yi/xiaohongshu-skills --skill influencer-matrix -g -a codex -y`
Cursor: `npx skills add vivy-yi/xiaohongshu-skills --skill influencer-matrix -g -a cursor -y`
Gemini CLI: `npx skills add vivy-yi/xiaohongshu-skills --skill influencer-matrix -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add vivy-yi/xiaohongshu-skills`

## Description

Use when building and managing a strategic network of influencers across different tiers, optimizing influencer mix for campaigns, or scaling influencer marketing with systematic approach

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Influencer Matrix (达人矩阵)

## Overview

Influencer matrix is the strategic organization and management of influencers across multiple tiers and partnership types to create a scalable, efficient influencer marketing ecosystem that maximizes reach, engagement, and return on investment while minimizing risk and dependency on individual creators.

## When to Use

**Use when**:
- Scaling influencer marketing beyond ad-hoc partnerships
- Building systematic influencer acquisition strategy
- Optimizing budget across influencer tiers
- Reducing dependency on individual influencers
- Creating long-term influencer ecosystem
- Managing multiple simultaneous campaigns

**Do NOT use when**:
- Just starting (focus on few partnerships first)
- Limited budget for multiple influencers
- No systematic tracking capability
- Can't manage multiple relationships

## Core Pattern

**Before** (random partnerships):
```
❌ "Work with whoever we find"
❌ "All budget goes to big influencers"
❌ "One influencer leaves, campaign fails"
❌ "No strategy, just opportunistic"
❌ "Hard to measure what works"
```

**After** (strategic matrix):
```
✅ "Systematic approach: 60% micro, 30% mid, 10% macro"
✅ "Diversified portfolio reduces risk"
✅ "Clear roles for each tier"
✅ "Predictable, scalable growth"
✅ "Data-driven optimization"
```

**5 Influencer Tiers**:
1. **Mega (500k+)** - Mass awareness, brand launches
2. **Macro (100k-500k)** - Reach + credibility balance
3. **Mid-Tier (10k-100k)** - Core strategy, high engagement
4. **Micro (1k-10k)** - Niche targeting, authenticity
5. **Nano (<1k)** - Hyper-local, early testing

## Quick Reference

The rest: https://github.com/vivy-yi/xiaohongshu-skills/blob/HEAD/skills/07-营销推广/influencer-matrix/SKILL.md