# Live Promotion

Use when running live streaming campaigns on Xiaohongshu, selling products through live...

- Repository: https://github.com/vivy-yi/xiaohongshu-skills (520 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-01-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add vivy-yi/xiaohongshu-skills --skill live-promotion -g -a claude-code -y`
Codex: `npx skills add vivy-yi/xiaohongshu-skills --skill live-promotion -g -a codex -y`
Cursor: `npx skills add vivy-yi/xiaohongshu-skills --skill live-promotion -g -a cursor -y`
Gemini CLI: `npx skills add vivy-yi/xiaohongshu-skills --skill live-promotion -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add vivy-yi/xiaohongshu-skills`

## Description

Use when running live streaming campaigns on Xiaohongshu, selling products through live commerce, hosting live events, or using live streaming for brand promotion and engagement

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Live Promotion (直播推广)

## Overview

Live promotion is the use of Xiaohongshu's live streaming feature to showcase products, demonstrate usage, interact with audiences in real-time, and drive immediate sales through authentic, interactive video content that creates urgency and builds trust through live engagement.

## When to Use

**Use when**:
- Launching new products with live demo
- Running time-sensitive sales and promotions
- Building authentic connection with audience
- Demonstrating product usage and benefits
- Hosting Q&A sessions and events
- Creating urgency for limited offers

**Do NOT use when**:
- Not prepared for live interaction
- No clear live stream objective
- Product doesn't benefit from demo
- Can't commit to consistent schedule
- Internet/equipment unreliable

## Core Pattern

**Before** (no live strategy):
```
❌ "Static product posts only"
❌ "No real-time engagement"
❌ "Hard to demonstrate products"
❌ "Miss impulse purchase opportunities"
❌ "Limited interaction with audience"
```

**After** (strategic live streaming):
```
✅ "Weekly live streams, 2-3k viewers each"
✅ "Real-time product demos and Q&A"
✅ "50%+ conversion rate during lives"
✅ "¥20k+ revenue per live session"
✅ "Strong community, loyal followers"
```

**5 Live Stream Types**:
1. **Product Launch** - New product reveals and demos
2. **Tutorial/Education** - How-to sessions and expert tips
3. **Q&A Session** - Audience questions answered live
4. **Flash Sale** - Limited-time offers and exclusive deals
5. **Behind-the-Scenes** - Office tours, team introductions

## Quick Reference

The rest: https://github.com/vivy-yi/xiaohongshu-skills/blob/HEAD/skills/07-营销推广/live-promotion/SKILL.md