# Private Marketing

Use when building private domain traffic on Xiaohongshu, converting followers to...

- Repository: https://github.com/vivy-yi/xiaohongshu-skills (520 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-01-23
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add vivy-yi/xiaohongshu-skills --skill private-marketing -g -a claude-code -y`
Codex: `npx skills add vivy-yi/xiaohongshu-skills --skill private-marketing -g -a codex -y`
Cursor: `npx skills add vivy-yi/xiaohongshu-skills --skill private-marketing -g -a cursor -y`
Gemini CLI: `npx skills add vivy-yi/xiaohongshu-skills --skill private-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add vivy-yi/xiaohongshu-skills`

## Description

Use when building private domain traffic on Xiaohongshu, converting followers to WeChat, managing customer communities, executing private traffic marketing strategies, or nurturing long-term customer relationships

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Private Marketing (私域营销)

## Overview

Private marketing is the strategic conversion of Xiaohongshu public traffic into private domain channels (WeChat, groups, CRM) for direct, personalized, low-cost customer communication and long-term relationship nurturing.

## When to Use

**Use when**:
- Converting Xiaohongshu followers to WeChat contacts
- Building private customer communities
- Nurturing long-term customer relationships
- Reducing customer acquisition costs
- Increasing customer lifetime value
- Conducting targeted private promotions
- Reducing reliance on platform algorithms

**Do NOT use when**:
- Focusing on public content growth (use content-planning)
- Managing public engagement (use community-management)
- Running platform advertising campaigns (use advertising)

## Core Pattern

**Before** (platform-dependent, high CAC):
```
❌ "Rely entirely on Xiaohongshu algorithm for reach"
❌ "Pay repeatedly to reach same customers through ads"
❌ "No direct relationship with customers"
❌ "Customer acquisition cost keeps increasing"
```

**After** (owned audience, low CAC, high LTV):
```
✅ "5,000 followers in private WeChat, direct access anytime"
✅ "Zero cost to reach them repeatedly, not dependent on platform"
✅ "Personalized 1-on-1 communication increases conversion 3x"
✅ "Customer lifetime value 2-3x higher through private nurturing"
```

**Private Traffic Funnel**:
1. **Attraction** - Xiaohongshu content draws attention
2. **Conversion** - Incentivize move to private domain
3. **Nurturing** - Personalized communication in private channels
4. **Monetization** - Repeated sales at low cost

## Quick Reference

The rest: https://github.com/vivy-yi/xiaohongshu-skills/blob/HEAD/skills/07-营销推广/private-marketing/SKILL.md