# Grow Website

Guided journey from a website with traffic it under-converts to a research-driven...

- Repository: https://github.com/wondelai/skills (2552 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-09-10
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add wondelai/skills --skill grow-website -g -a claude-code -y`
Codex: `npx skills add wondelai/skills --skill grow-website -g -a codex -y`
Cursor: `npx skills add wondelai/skills --skill grow-website -g -a cursor -y`
Gemini CLI: `npx skills add wondelai/skills --skill grow-website -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add wondelai/skills`

## Description

Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Grow a Website

Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases, the agent asks before it decides at every fork, and all state lives in `docs/` so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch.

## Core Principle

**Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more.** This skill sequences the phases, asks the decision questions, and records every choice in `docs/`. The constituent skills carry the method, invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always.

## Journey Map

The rest: https://github.com/wondelai/skills/blob/HEAD/grow-website/SKILL.md