Build Competitive Brief

Create a seller-ready competitive brief that separates verified facts from field signal and inference. Default to a self-contained HTML artifact plus a concise chat readout; use chat or Markdown only when the user explicitly asks for it. This skill owns research, synthesis, and the brief artifact, not external posting or CRM writes.

Common Skill Instructions

MANDATORY: If not already in context, read and adhere closely to plugins/sales/skills/index/SKILL.md## Cross-Skill Best Practices.

Key Dependency Categories

Use the categories that materially apply to the request; do not broaden a search merely because a source is available.

• ~~CRM for account, opportunity, contact, ownership, known competitor, and active-deal truth
• ~~Knowledge & Files for battlecards, competitive docs, account plans, product positioning, proof points, and prior briefs
• ~~Internal Messaging for recent field signals, account-team observations, objection examples, and source-of-truth routing when internal context matters
• ~~Meeting Transcripts for prior objections, competitor mentions, buyer language, decisions, and commitments
• ~~Sales Intelligence only when it sharpens competitor discovery, company context, or a concrete evidence gap

Use public research for current public competitor facts. Prefer official product, pricing, launch, customer-story, investor, and regulatory sources; use secondary coverage only when primary sources are insufficient.

Reference Loading

SKILL.md owns the normal research flow, HTML-by-default behavior, and evidence guardrails. Load references only when their extra detail matters: