# Build Competitive Brief

Use when the user wants a competitor or vendor comparison, market-landscape analysis...

- Repository: https://github.com/XiaomiMiMo/MiMo-Code (13741 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add XiaomiMiMo/MiMo-Code --skill build-competitive-brief -g -a claude-code -y`
Codex: `npx skills add XiaomiMiMo/MiMo-Code --skill build-competitive-brief -g -a codex -y`
Cursor: `npx skills add XiaomiMiMo/MiMo-Code --skill build-competitive-brief -g -a cursor -y`
Gemini CLI: `npx skills add XiaomiMiMo/MiMo-Code --skill build-competitive-brief -g -a gemini-cli -y`

## Description

Use when the user wants a competitor or vendor comparison, market-landscape analysis, battlecard, objection package, positioning brief, or account-specific competitive view. Produce an evidence-backed comparison, guidance, and brief, using supplied materials, connected research, and public evidence when appropriate.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Build Competitive Brief

Create a seller-ready competitive brief that separates verified facts from field signal and inference. Default to a self-contained HTML artifact plus a concise chat readout; use chat or Markdown only when the user explicitly asks for it. This skill owns research, synthesis, and the brief artifact, not external posting or CRM writes.

## Common Skill Instructions

MANDATORY: If not already in context, read and adhere closely to plugins/sales/skills/index/SKILL.md## Cross-Skill Best Practices.

## Key Dependency Categories

Use the categories that materially apply to the request; do not broaden a search merely because a source is available.

- ~~CRM for account, opportunity, contact, ownership, known competitor, and active-deal truth
- ~~Knowledge & Files for battlecards, competitive docs, account plans, product positioning, proof points, and prior briefs
- ~~Internal Messaging for recent field signals, account-team observations, objection examples, and source-of-truth routing when internal context matters
- ~~Meeting Transcripts for prior objections, competitor mentions, buyer language, decisions, and commitments
- ~~Sales Intelligence only when it sharpens competitor discovery, company context, or a concrete evidence gap

Use public research for current public competitor facts. Prefer official product, pricing, launch, customer-story, investor, and regulatory sources; use secondary coverage only when primary sources are insufficient.

## Reference Loading

`SKILL.md` owns the normal research flow, HTML-by-default behavior, and evidence guardrails. Load references only when their extra detail matters:

The rest: https://github.com/XiaomiMiMo/MiMo-Code/blob/HEAD/packages/cli/src/skill/builtin/.bundle/sales/workflows/build-competitive-brief/SKILL.md