GEO Audit Orchestration Skill

Purpose

This skill performs a comprehensive Generative Engine Optimization (GEO) audit of any website. GEO is the practice of optimizing web content so that AI systems (ChatGPT, Claude, Perplexity, Gemini, etc.) can discover, understand, cite, and recommend it. This audit measures how well a site performs across all GEO dimensions and produces an actionable improvement plan.

Key Insight

Traditional SEO optimizes for search engine rankings. GEO optimizes for AI citation and recommendation. Sites that score high on GEO metrics see 30-115% more visibility in AI-generated responses (Georgia Tech / Princeton / IIT Delhi 2024 study). The two disciplines overlap but have distinct requirements.

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Audit Workflow

Phase 1: Discovery and Reconnaissance

Step 1: Fetch Homepage and Detect Business Type

1. Use WebFetch to retrieve the homepage at the provided URL.

2. Extract the following signals:

   • Page title, meta description, H1 heading
   • Navigation menu items (reveals site structure)
   • Footer content (reveals business info, location, legal pages)
   • Schema.org markup on homepage (Organization, LocalBusiness, etc.)
   • Pricing page link (SaaS indicator)
   • Product listing patterns (E-commerce indicator)
   • Blog/resource section (Publisher indicator)
   • Service pages (Agency indicator)
   • Address/phone/Google Maps embed (Local business indicator)

3. Classify the business type using these patterns: